The idea of buying a new automobile can feel overwhelming, especially the way that the process has been portrayed in TV and movies over the course of the last few decades. Most of those are misrepresentations, however, and as your Waukesha Ford dealer, we’d like to dispel some of those myths and assure you that buying a new Ford F-150 or Ford Focus here at Van Horn Ford of Oconomowoc is an entirely positive experience.

What myths are we talking about?

#1 Good Deals Only Come at the End of the Month

Some people seem to believe that Ford dealers are beholden to month-end quotas that will require them to sell off inventory at rock-bottom prices. The truth is that while we’re never just giving away free Ford models, we do work to provide great deals all month—not just the final few days.

#2 The Best Prices Only Come from the Internet

The internet is a great tool for customers researching models they might want to own, but there’s no negotiating on internet websites. Beyond that, we work incredibly hard to provide customers with excellent deals right here in-store, where they can see the vehicle in person and even test drive it before buying.

#3 Paying Cash Will Get Customers a Better Price

Sometimes, financing is so great that it works exactly the same way as cash, but without the burden of paying everything upfront. However you pay for your vehicle, the bargain will be the same. How you finance is entirely a matter of personal preference.

We obviously want you to have a pleasant experience buying a car near Waukesha, WI, so if you have any questions or want to have a look at our loaded inventory, stop by any time and we’ll be happy to show you in person just how silly these car-buying myths really are!